Rusty Juma lives his dream as Volkswagen’s new general counsel

Success in automotive industry isn’t that different from success in professional services, he says

By Julius Melnitzer | April 12, 2023

Rusty Juma has spent his entire in-house career with professional services firms; he’s also been a car aficionado all his life.

So, his new job as general counsel and corporate secretary to Volkswagen Group Canada Inc. and Audi Canada is a dream come true.

“I’m 42 years old and had a bit of a mid-life crisis that made me wonder whether I’m going to be pigeonholed in professional services for the rest of my career,” he said. “I also wanted to do something that resonates with my personal interests, so when the VW job came up, I remember thinking how cool it would be to act as general counsel for an automotive firm.” MORE . . .

Julius Melnitzer is a Toronto-based legal affairs writer, ghostwriter, writing coach and media trainer. Readers can reach him at [email protected] or


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